New Business and Export Market Development

Venture Planning Partners New Business Development Planning process is yet another of our cornerstone core competencies and is closely linked to Strategic Management and Marketing & Advertising - indeed any New Business Development opportunity always starts with a thorough strategic assessment of your organization’s Opportunities and a solid Market Research and Marketing Assessment.

We have successfully developed and launched dozens of new products and new market development strategic initiatives including:

  • Numerous successful export development initiatives and major investment activities in the USA, UK and EU and Australia / New Zealand, Latin America and Mexico.
  • Business building activities and procurement strategies in Asia.
  • The creation of the strategic marketing plan for Heritage Salmon, a Weston / Connors’ joint venture salmon aquaculture sales and marketing company, which achieved sales of over $200 million and became North America’s largest brand of aquaculture salmon.
  • The development of USA Market Assessments and plans for Proudfoots Feeds and the Newfoundland Mussel Marketing Corporation.
  • The successful market and customer expansion of a Connor’s UK frozen foods private label manufacturing and marketing business.
  • The market introduction of Paramount Canned Tuna to the Australian market.
  • New line extensions for Red Rose Tea and PG Tips Tea.
  • New line extensions for Lawry’s Seasonings.
  • New line extensions for Pillsbury Baked Goods.

We employ a wide variety of techniques and tools with our Marketing, Business Plan Development Services to help your organization identify, conceptualize and bring new business ideas successfully to market:

  • In-depth target market and customer analysis
  • Data base marketing and customer segment(s) mapping
  • Market penetration assessment
  • Transactional, demographics, life-style and buying behaviour segmentation
  • Cross channel and segment development
  • Competitive Industry and Market / Segment Analysis
  • Prototype development / formulation and packaging development
  • Industry / market assessment
  • Opportunity identification
  • Prototype development / formulation and packaging development
  • Test market assessment and financial feasibility studies

All of our New Business development services is supported by our extensive experience in Strategic Management and Advertising and Promotional Planning

To complete your Marketing and Business Plan Development we can provide you exceptional strong and customized Excel based financial planning modules which provide you the necessary support for Venture Capital and Bank Financing Presentations, including:

  • Price / Cost Margin & Profitability Analysis and ROI / ROTA Analysis
  • Pro Forma Income, Balance Sheets
  • Working Capital financial statements and commentary

We have made numerous Business Plan and Financial presentations and can customize your presentation in a dynamic PowerPoint or Web Based format. We will help your organization actually present your plans and we can arrange to provide you the original electronic file copies so you can update your pro forma financial statements and presentations.

With Venture Planning Partners you can capitalize on our world wide wholesale and retail distribution experience. We can help take your new product to market anywhere. We have an in-depth understanding of international business, trade, finance and investment and we are highly versed in all forms of commercial / trade marketing practices and sales management including all variations of distributor, agent and dealer licensing arrangements and contracts, the ICC Incoterms international shipping terms and best practices as well as the various forms of the terms of sale for any commercial transaction, such as letters of credit and sight drafts. We have a wealth of experience in all aspects of sales management including key account planning and the customer relationship marketing process.