Social Marketing

Venture Planning Partners is committed to Corporate Social Marketing [CSM] as a fundamental aspect of our services.

The marketing area of CSM has received a lot of attention going way back to the mid 1990s. Many large corporations now recognize the tremendous opportunity of CSM to build brand equity and share of market. CSM goes beyond charitable giving to a social “cause” [cause marketing] or corporate social responsibility [the corporation being a “good” community citizen] and embraces purposefull targeted strategic community giving as a key marketing tool to positively and materialy impact the corporate bottom line.

CSM is all about business actively seeking out and partnering with public sector organizations, such as Social Marketing NGOs, to bring about real behavioural change and improvements in quality of life of target market populations.